So I bought some jelly the other day. I'm trying to calm my addiction to the muffins at 7-11 by forcing myself to eat a breakfast of toast with cream cheese and jelly. Just seems healthier. One muffin a week. That is my new rule. Sorry, 7-11. I know I've been a valuable and loyal customer for several months now.
After perusing the condiment aisle at the IGA with careful thought, I finally decided on the Smuckers Simply Fruit. Turns out, it's quite delicious, not overly sweet. Good stuff.
I was looking at the bottle this morning, and, because of extremely effective marketing, their slogan instantly came to mind. "With a name like Smuckers, it has to be good."
Then I thought, does it? Does it really?
We all think of little cute children eating jam. Smuckers = little cute children.
But without the visual picture of the adorable TV commercial kids, I have to say that Smuckers could be something very horrible. Smuckers rhymes with suckers. Which reminds of an alien with tentacles. At the end of each tentacle is what I call a "sucker." These creatures, in the demented world that is my brain, are called "Smuckers."
Watch out! The Smuckers are coming! They don't just suck, they "smuck." I haven't defined what smucking is, but don't you agree it could be horrible? Who wants to be smucked? No one. That's who.
New slogan: "With a name like Smuckers, you better run the hell away."
FYI, this man is an alien if I've ever seen one. Check it out.
April 16, 2007
Smuckers
Posted by AO at 8:49 PM
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4 comments:
I don't know how such a great product can have such a terrible name. Keep your smuckers dry. MUD
smuck...reminds me of schmuck! and no one wants to be called that. even worse, a smucker schmuck! a shady alien character who also is quite annoying. whew.
Smuck:
http://www.urbandictionary.com/define.php?term=smuck
Smucka:
http://www.urbandictionary.com/define.php?term=Smucka
I agree- none of them sound good.
I think the point is that the name is so horrible- so it has to be good...cause why else would a product with a horrible name sell so well. maybe i am wrong. maybe i missed the point of your post. sorry!
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